Type 40: MaxDiff — SmartSurvey Docs

Question Type

40 MaxDiff Advanced *MAXDIFF

Best-Worst Scaling exercise where the respondent selects the most and least important item from rotating attribute sets. Stored per-task. No direct scripting expressions are supported.

Type ID 40

Directive *MAXDIFF

Category Advanced

Script Definition

script definition (.q)

*MAXDIFF 'Q40' 'Select the MOST and LEAST important attribute in each set.'
TASKS:5
ITEMS:4
1:Price
2:Quality
3:Brand
4:Availability
5:Packaging
/

Use in Expressions

expressions

-- No direct expressions supported for *MAXDIFF.
-- Best/worst data requires post-survey analytical processing.

MaxDiff data is stored at the task level. Use post-survey analytics to derive utility scores.

Cannot be used in come-logic conditions or validation rules.